Tips & Latest SEO Trends
Every day, millions of people search the web. So, what makes your online business unique?
Start with these tips and tricks to keep up with the latest SEO trends if you want to improve your site’s SEO. Here are the 12 newest SEO tips that will help you move up in the SEO rankings:
Optimize for Voice Search
With the rise of voice-activated devices like Google Assistant, Siri, and Alexa, the way we search is changing. Globally, it is thought that one in five adults use voice searches at least once a day. Google also says that by 2020, half of all searches will be done by voice. Voice searches take longer than keyboard searches, use common keywords in conversation, and are often asked questions. Voice search is becoming more popular, so optimizing your site for it makes sense. Your SEO should focus on using long-tail keywords, making content in the form of FAQs and how-tos, and optimizing for local search.
Optimize for featured snippets and other Google SERP features
It is important to optimize for changing Google search features like the featured snippet, which summarises the answer to a user’s question. You get more valuable exposure and organic traffic when you show up as an answer box at the top of the SERPs. Research shows that content with long-tail keywords, questions as queries, and an informational focus is more likely to be “snippable.” Studying your competitors’ featured snippets and how people use search engines can give you many ideas for content. Using headers to break up steps and lists and making sure content is short and to the point also helps optimize for featured snippets.
SEO Basics for Your Content Marketing
So, you’re sure people will be your top priority when making content. Good. But at this point in the article, you should also know that you can’t just ignore SEO.
So, where do you begin? There are hundreds of SEO guides available online that you can download. But if you’re like most people, you don’t have time to read a 40-page guide to SEO. And you don’t have an SEO expert on staff.
Start with what you already know. We’ve put together four SEO must-haves for busy marketers trying to please Google and get people to click.
Conduct Keyword Research
Most marketers know that they need to use keywords in their content (ideally, without overdoing it). Some people forget that finding the right keywords starts long before you put “pen to paper.”
Think about your company’s strengths and the services it offers. Find out what keywords your competitors are ranking for by using Ahrefs, Moz, or SEMRush. Then use some of the functions of your tool (Ahrefs, for example, has a Questions function that lets you see what people are asking Google around a particular topic.) In the simplest terms, you’re trying to figure out what your audience is searching for and then picking the term that has the most searches but is the easiest to rank for.
You want the options you have to be doable. Too many marketers want to rank right away for short keywords with much traffic. Imagine a health tech marketer who wants to use the phrase “heart attack” as a keyword. Heart attack is searched for about 173,000 times a month and has a keyword difficulty rating of 89. Ahrefs says that you need 681 backlinks from other sites to rank for that term. Unless you work at the Mayo Clinic, that’s not likely to happen. Find longer-tail keywords like “how to tell if a young woman is having a heart attack” that don’t get as many searches but are better for ranking.
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