SEO consultant – who is it?
In that case, it should be noted that people occupy this position with good communication skills since they often have to explain the technical concepts related to promoting the client’s website in an accessible language.
It turns out that this is a professional SEO specialist acting as a link in the “customer-executor” link.
What tasks do SEO specialists solve, what do they have to face, and what is SEO – we will talk about this today.
Website promotion – why is it needed?
A huge range of works and goods today can be found on the Internet. Why do you need to try to get to the first positions?
No matter how trite and simple it may sound – to earn money if we are talking about commercial projects or to disseminate important information if we are talking about news portals. According to many studies, search engine specialists have concluded that the first page of a SERP ( SERP – Search Engine Results Page in English means search results) accounts for 4/5 of all traffic. The first page of the search results includes ten sites.
More traffic means more profit. This is where search engine optimization (SEO) comes into play, with the help of which the target audience is determined.
What is the job of an SEO consultant?
The work of an affordable SEO consultant is by no means limited to contact with the client.
As we wrote above, taking the best positions in the search engine leads to increased profits. To make it easier for you to understand the importance of determining the target audience (TA), let’s explain this with an example:
This is an example of an incorrect definition of the target audience. On the Internet, everything goes about the same way. Of course, there is certainly a chance that someone will agree, but the chances are very small. This begs the question, what would you do: send out a salesman for covers throughout the office, without providing information about the potential buyer’s hobbies, about the presence of a car and other useful data, or give a tip on 10-15 people who have cars that require a cosmetic update.
What does an SEO consultant do?
Let’s take a closer look at the issues that an SEO specialist decides:
- Full audit of the site: checking the technical condition, usability (usability), content quality, and visibility in search results;
- Market analysis: competitors, their strategies, weaknesses and strengths;
- Formation of the semantic core (SN) by clustering search queries and determining the most significant and conversion ones;
- Correction of tags and meta tags;
- Creation of terms of reference for a copywriter, taking into account the developed semantics;
- Evaluation of the link profile and the formation of a strategy for its improvement;
- Setting up internal linking;
- Carrying out work to improve usability indicators: structuring content, setting up navigation, analyzing behavioral factors – everything related to ease of use;
- Constant contact with copywriters, designers, programmers, and customers;
- Collection of data related to the visibility of the site and its positions;
- Constant monitoring of changes related to ranking factors and search engine updates;
- Providing the collected information in the form of a report: lists, diagrams, presentations, recommendations;
- Estimate the required budget for each item (if necessary) and set an indicative time frame.
From 80 to 90 percent of the above points are closed by the “MavenUp” itself; the rest lies with copywriters and programmers, whose actions are controlled by guess who …
What does an SEO consultant need to know?
To be successful in their work, an SEO specialist must be well versed in:
- Basic principles of site ranking;
- Internet marketing methods;
- Principles of creating high-quality content;
- White ways to increase the link mass;
- Basic analysis programs: Ahrefs, Google Analytics, Screaming Frog, Serpstat, Yandex Wordstat, Key Collector, etc.;
- Fundamentals of HTML and CSS programming.
These are the minimum requirements for an SEO specialist to successfully analyze and improve website visibility indicators.
Website promotion strategies
To promote any project, a strategy is developed, consisting of 4 main points:
- Functional;
- Content;
- Design/Usability;
- Improved attendance rates.
The first is customizing the functionality in such a way as to improve behavioral factors. Indicators by which the search engine determines the convenience of the site. How does he do it? It’s very simple: if the user goes to the site and quickly leaves it. The conclusion suggests that he did not find the necessary information. With a cyclical repetition of such actions, the search engine decides that the site does not meet the requirements of the query and lowers it in the search results.
Content is one of the most powerful ranking factors. The better it is, the more unique and useful it is, and the better for the user and the search engine. This is how we keep our customers.
Today, search bots are good at determining the degree of usefulness of a text. Modern ranking algorithms are sometimes amazing.
The user-friendliness of the site is how user-friendly the interface is. The simpler, more informative, and more intuitive, the better for everyone. Today, website promotion is very dependent on UX factors. This is one of the reasons why the job of an SEO consulting firm includes competitor analysis.
Increasing the link mass and recognition of the site on the Internet – takes a huge piece of work, “MavenUp.”
Why order SEO consultations?
Low traffic is one of the most common reasons for ordering an SEO consultation. The presence of the site does not bring profit, or it does not correspond to its potential.
The second reason: there is traffic – there is no sale. In one of the examples above, we talked about the importance of correctly identifying the target audience and usability. These are two fairly common problems that site owners may face. If this is not the case, the search engine will simply lower the site in the search results.
Preventive work. Search engines do not report upcoming changes in ranking algorithms; they do not report major updates – they simply, without too much publicity, introduce new game rules that can bury all promotion by lowering positions in just a few days.
Development of a new project. Recently, a very positive trend has been gaining popularity: contacting an SEO consultant precedes contacting a web page developer.
What do you need to study to become an SEO specialist?
From today’s article, you have already understood how much website promotion has changed and how much knowledge a specialist should have to successfully improve the positions of websites of various companies: be it construction, financial, shop, legal, etc. – anything.
You have to learn all this on your own, through trial and error.
Order SEO consultant services
If you want advice on improving your site’s visibility, understand a problem causing traffic to monetize. Just want to evaluate your site in terms of SEO or for any other reason. If you need professional advice, you can get in touch with our SEO -consultant.
The team consists of professionals who will give clear recommendations on how to correct the current situation. And, if desired, develop a promotion strategy with you, discussing the effectiveness of each method and listening to your wishes.
You get a target audience that will only increase each time.
If you offer an unprofitable/non-competitive / low-quality product/service. No SEO professional can force customers to buy bad products.
We hope the knowledge will help you make the right choice and distinguish a good specialist from an evil one.
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