SEO is important for digital marketing for any online business. Thanks to high positioning, our content is visible and easy to find. It is also extremely useful for increasing website activity and attracting new audiences to the website.
How do conduct SEO activities so that they really bring results? There are many ways to do this, but SEO tools are very helpful in this case. They offer a variety of features, from sending website health reports to monitoring and tracking your competitors’ marketing strategies. SEO services and tools save us time, get rid of many repetitive tasks, and show us new ways of development that we probably wouldn’t even think about without them.
What is SEO?
SEO stands for Search Engine Optimization, which signifies search engine optimization. Good SEO consists of various activities to make a website, article, or other web content visible on search engines and easy for other users to find. Some of the search engine optimization activities are:
- placing the right keywords in the posted content
- concern for fast and convenient user navigation on the page
- image or video optimization
- link validity control
Why is SEO so important?
When constructing a website or other internet material, SEO should be considered from the start. By taking care of SEO, you will receive, among other things:
- fast page loading
- the appearance of content in high positions in the search results
- the appearance of content for certain keywords
- correct and working links
- simple and efficient page navigation
Moreover, each of the points mentioned above will increase traffic and conversions on your site. The effect of properly conducted SEO will stay with you longer than, for example, paid campaigns.
Why Use SEO Tools?
SEO tools are indispensable not only for auditing but also for other search engine optimization activities such as link building, keyword analysis, website traffic tracking, or competition monitoring.
There are many free tools available to facilitate certain stages of an SEO audit. There are also paid options that, thanks to advanced features, allow for detailed analysis.
At the beginning of your search engine optimization adventure, you may find that free tools are enough for a full-fledged audit. However, if you are running more and more complex projects, you may find paid solutions to be the best choice for you. Of course, SEO tools should always be tailored to individual needs.
Top 10 Best SEO Tools
- Google Search Console
- Google Trends
- PageSpeed Insights
- Marketing Miner
- Screaming Frog SEO Spider
- SEO Surfer
Who is Google Search Console for?
Everyone should use the Google Search Console, whether they work for a larger company’s website or just use it for their own needs.
A tool from Google provides valuable data about our website. It would be a big mistake not to use them. In addition, this is a free and very intuitive tool, so even a person who is not familiar with the subject of websites should have no serious problems using the data offered.
What is Google Trends?
A free tool from Google that helps you find out what phrases and topics users around the world are searching for at certain times of the year. With access to Google Analytics, you will be aware of the trends of popular keywords in your industry.
Who is Google Trends for?
For people who have their own brands, Google Trends is very useful. This will allow them to control how people search for their brand and which keywords to the position.
However, Google Trends should also be used by people who create all kinds of content for the web (like copywriters). Thanks to this tool, they will be able to quickly respond to trends and quickly use topics that are growing in popularity.