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6 Myths about Marketing and Advertising

Although it sounds like an easy task marketing and advertising require diligence and careful planning. Yet, people try to tread the trail of the marketing world without any experience. The new businesses, big or small, cannot survive without marketing and advertising. Do you know why the newbies fail when it comes to marketing? It is because they are not aware of the trends and they are partially trained in the subject. It is better to enroll in comprehensive advertising and marketing courses that are short-term and well-structured.

When it comes to promoting your business and increasing your clientele, do not confuse the word advertising with marketing. Marketing is the bigger picture while the concept of advertising is a small part of that bigger picture. When you are learning marketing through a professional course, you are going to learn the strategies around advertising as well.

Here, we are going to throw light on the myths that can cause damage to your online presence. Therefore, when you think of marketing your website, it is better to gain clarity over both the concepts.

Myth-1: A website is all that you need

It is true that in today’s world, a website is important to build online presence of your brand. While the website is the crux of your online promotion, there are many other places where you have to promote your website. It implies that your website, alone, cannot make a difference in the marketing. You can take the best advertising courses in India for learning the right strategies to promote your business through various platforms.

Myth-2: Social Media is enough

Today, many businesses are advertising themselves through social media. However, most of these businesses are at small-scale. You will observe as soon as these businesses begin to expand they will start with a website. The website is the place where people will go and look for more information about your products. However, social media is the place to help more people connect with your website. Therefore, a website and the social media are complementing each other when it comes to advertising and marketing your business.

Myth-3: Market research is inconvenient and impossible

Research of the market where you are willing to promote your business is important and unsurpassable. You have to go through the various platforms over the internet and try to connect with the audience that your business is targeting. You can raise polls or research around the concept of your business online and start finding out more about what people want. When you enroll in the comprehensive advertising and marketing courses you will learn the strategies of market research.

Myth-4: Marketing and Advertising are same terms

As explained in the beginning, marketing and advertising are not the same terms. Many people who are new to the realm still confuse the two. Advertising is a part of the bigger concept and that is marketing. When you will enroll in marketing courses, you will get detailed information about advertising as well. Advertising is primarily promotion. You are creating awareness and informing people about your products and services. However, marketing as the term suggests is about building a market. Marketing aims to understand the requirements of the buyers and create solutions around it. You can enroll in marketing and advertising courses in India for starting with your career in the realm.   

Myth-5: Being conventional after the pandemic

Things have not changed much after the dreadful barrier of the pandemic is lifted. There are many things shifted to online. People prefer to make digital payments. There are so many new ventures opened for doorstep services to people. Thus, you cannot expect things to go completely conventional after the pandemic. Therefore, the marketing strategies that you are going to apply post pandemic will be as per the demands of the changing times. Evolution in marketing is a key to success. You can enroll in advertising courses in Delhi NCR for learning the latest trends of marketing.


YMCA IMSIT is an institute located in Delhi offering education in media and IT for the last 33 years.

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