In the digital marketing world, a website is more important than ever. Here are 5 awesome tips that help to improve your website interface.
Your website is a salesperson that works for you 24 hours a day, 7 days a week. Your website is the most important part of your online marketing. Because of this, it has the potential to be your most valuable asset and the center of all your marketing efforts.
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But digital trends that change quickly can make your website look old and out of date. Even though a redesign might be the best option sometimes, you might not have the time or money to put into such a big project. We’ve put together a list of 10 easy ways you can make your website more helpful and useful to help you deal with this problem.
Your website is the most important part of your online marketing. To make a great website interface, you need to know what problems different visitors are trying to solve.
1. Use white space.
I’ve had clients complain more than once that their website had too much empty space and that they should use this space to advertise more of their services. But white space is an important part of good design. White space makes your content easier to read and draws the user’s attention to the things around the text.
Crazy Egg says that users pay 20% more attention when there is white space around text and titles. White space can also make your website interface feel open, fresh, and modern, and if your branding is consistent with these things, it can help you get that feeling across to the user. One thing to remember about white space, though, is that it does take up space.
If you’re trying to get a lot of information above the fold (the part that can be seen without scrolling), having too much white space could hide some important information. The key is to find a balance between putting the most important information at the top and leaving some space around it to draw attention to the image or text.
2. Optimize your page speed.
Waiting too long for a page to load is one of the most frustrating things that can happen on the web. People all over the world can now get to content on many different platforms thanks to the rise of mobile devices. People expect to find what they want quickly when they are online at Starbucks or watching TV on their laptops.
Most of the time, when they don’t get it, they bounce. When a page takes too long to load, it interrupts the user’s work and can be frustrating. Many users don’t have time to wait.
So, what do you do next? Get your score. Google has a free service that lets you find out how fast your page loads. Google will also tell you how to make your page load faster on both mobile and desktop.
Start by compressing all of your images before putting them on your website interface. This will help your page load faster. Image file size is one of the main reasons why pages load slowly. Using websites like compressor.io can help you speed up every page you own by a huge amount.
3. Use attractive calls to action.
Your customers are already used to using visual clues to figure out what information is important to them. Calls to action (CTAs) that are clearly labeled with an action word make it easier for people to find what they want on your website and find it where they expect to find it.
You should think about color and how it affects people when making buttons for your website interface. In a study done by Maxymiser, researchers were shocked to find that by testing different colors and calls to action, they were able to get 11% more people to click on the checkout button on the Laura Ashley website. Different colors make people think of different things. Think about the message you want to send to a user (trust, experience, intelligence), and choose your colors wisely.
Another thing to think about is the words you put on your buttons. The words should have a verb or action word in them that makes the user want to do something. The level of emotional identification that a word causes is a big part of how to choose the right words or psychological triggers. If you don’t feel something, you won’t do anything. So use words that are strong, time-sensitive, and call for action.
4. Use hyperlink differentiation.
When you add a link to a page, you’re telling the user where they should click. Make sure that links are easy to spot with visual clues. Text that is underlined or in a different color draws the reader’s attention and lets him or her know that this is a link that should be clicked on.
Karyn Graves did a study that shows that most people know that blue and underlined text are links and that they should click on them. Success means taking advantage of what users expect and what they already know about how to use the web.
When it comes to making links stand out, you don’t have to start from scratch. Keeping to the rules can be your best friend here. One easy way to see how well your links work is to remove the color and blur the design and see what stands out.
When making a link, you should also think about how long it will be. The longer the titles of the links, the easier it is to find them. For example: “To check out the Geometry Dash website, click here.”
5. Segment key information with bullet points.
Bullet points make it easy for the user to get all the information they need quickly: benefits, ways to solve their problem, and the most important parts of a product or service. This will make your offers more appealing and let your users find out everything they need to know. Also, you don’t have to make a simple circle like everyone else does.
There are a lot of cool icons out there, so you can get creative with your bullet and help the reader understand your point better by adding an image. Why do that? Because it makes you pick out the most important things you want to say without getting caught up in words or details.
I hope that these tips have given you some ideas for how to make your website easier to use without spending a lot of money on a complete redesign.
