Are your Amazon product descriptions compelling enough to convince buyers to make a purchase? The secret to writing compelling product descriptions is to adhere to a proven methodology that can help you to engage, convince, and sell.Product descriptions play a major role in informing potential customers whether it is for Amazon PPC services or SEO services about the key benefits, features and attributes of a product and compel them to make a purchase. Let’s explore the steps that should be followed to write compelling Amazon product descriptions.
Identify your potential customers:
Knowing your target audience is very crucial in order to write compelling product descriptions. What makes them like a product, what they are looking for in a product, and what makes them click on the buy button, finding answers to these questions is really important because it will help you to understand the accurate tone of voice to be used while writing descriptions to prompt them to make a purchase. Understanding your target audience will help in transforming product-centric descriptions into something that is more customer-centric. Thus we can say Amazon product descriptions play an important role in Amazon product listing services.
Prepare a list of product attributes, features, and benefits:
Your customers don’t only require the product details in the product description but they expect a lot more from you. They want to know what the product has to offer them. How is the product going to be beneficial? What are the features that make it different from other products? So it is advised that prior to writing descriptions, prepare a list of all the features and specs, and then convert them into benefits. A feature is merely a fact whereas benefits explain the advantage of a particular feature. A benefit can be written as a positive factor or it can be phrased as a problem that it avoids.
Have a compelling tone of voice:
Engaging with customers is really crucial in compelling them to make a purchase. The tone of voice you use has the potential of differentiating your products from that of your customers. The tone of voice is significant in letting your customers know about your organization’s culture.
Create a format that can be scanned:
According to recent research, it was estimated that only around 16% of words are read by people on a web page. To compel customers to make a purchase your customers will need to read your product descriptions. To make this possible it is imperative that you use easy-to-read and easy-to-scan formats for your product descriptions.
- Subheadings to engage customers
- Bullet points to highlight key points
- large font size to enhance readability
- Video and images to entice customers
Prepare the first draft:
Once you have a clear idea about your target audience and have prepared a list of content, writing the first draft won’t be that difficult. Go through the list you prepared about features and benefits, and position them in a reasonable way that you believe will be easy for your customers to follow. Make your draft comprehensive and compelling by highlighting all of the benefits of your product.
Edit your first draft:
Edit your first draft to make it more engaging, compelling, and most importantly readable.
- Review all the benefits and features to make sure that you have included everything
- Check whether the content has the desired engagement level
- Enhance readability by shortening lengthy sentences
- Use specific phrases instead of generic phrases
Optimize your content for search engines:
Try to include key phrases in your subheadings, headlines as well as body text. However, always make sure to write product descriptions for readers first and optimize for search engines after that.
Data4Amazon provides Amazon product description writing services to help businesses to reach out to potential customers across the globe. In conclusion, our professionals can create accurate, compelling and informative product descriptions, which can help drive traffic to the website and boost sales. For more information on our services offered by us, please write to us at info@data4amazon.com.
