Creating immersive, interactive, and highly-converting eCommerce apps is easier with Shopify development. The platform itself presents developers and businesses with an immense number of opportunities to not only create but manage their eCommerce portals efficiently.
Despite the exclusive opportunities extended by the platform, it is up to businesses to choose the best features and create unique experiences for their customers. Here, we will talk about creative ways to make Shopify app development an interesting venture for you.
Creative Ways to Build Shopify Apps
Assuming that you know the basic features your eCommerce store must possess, here we will discuss some smart and intelligent ways to create unique Shopify apps. This new Shopify app development pursuit should help you create eCommerce stores that are – engaging, attractive, competitive, and easy to use.
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Abandoned cart recovery
Did you know eCommerce companies lose near-about $18 Billion in sales revenue every year because of cart abandonment?
There can be plenty of reasons why a consumer would abandon products in the cart. For instance, high costs, consumers being forced to create an account, too lengthy checkout process, ambiguous pricing, poor brand reputation, and so on.
But what if we say there’s an option to bring back those customers (or at least some of them)?
Yes, Shopify provides you with an easy yet effective way to recover those abandoned carts by sending them emails reminding them of the products in their cart. Shopify’s standard plan allows you to e-mail each customer manually at a time. But, the advanced plan allows you to send a triggered mail to each customer who has abandoned the cart. One can also use a Shopify cart abandonment app to do so.
In case you plan to attend to each customer manually, you can check the list of such users from the Shopify dashboard by navigating to the section ‘Orders>Abandoned Checkouts’.
Utilize the built-in fraud analysis feature
The fraud analysis feature can widely aid in secure Shopify app development. It assists in identifying high-risk transactions and saves you from potential fraud and chargebacks. If you intend to process a high-risk transaction, it is possible that your payment processing would be disabled and your app can be removed from Shopify payments.
For Shopify’s standard plan, you have the following.
- Fraud indicators.
- Supports third-party applications for fraud detection.
In the case of Shopify’s advanced plan or higher, you get –
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- Fraud indicators.
- Supports third-party applications for fraud detection.
- Fraud recommendations.
Shopify POS to receive payments anytime anywhere
The Shopify POS software is very effective as it allows you to receive payments for your online purchases. Or, you can receive payments for offline purchases at brick-and-mortar stores, pop-up stores, or a market.
Shopify’s POS software helps businesses receive payment via the card reader device. And the generated sales automatically map to your Shopify payments account and streamline with inventory, irrespective of where you sell.
Shopify integration with Facebook
How fun would it be if your shoppers and followers could shop directly from your social media handle? Imagine, they liked a product while browsing Facebook. Now, they can easily place orders for the same from Facebook without being redirected to the website.
Well, you can create an explicit Facebook store with just a ‘Shop’ tab during the Shopify app development process. And the good thing is you can manage all your sales and payments from a single Shopify account only. Now, all your Facebook store’s payment and account history will automatically sync to the Shopify account using an API only.
Shopify dropshipping for seamless inventory and order management
Dropshipping is an extremely new approach to how eCommerce businesses function. Instead of investing large amounts of money into stocking inventory and renting warehouses, businesses can choose to dropship. They can order the products from a supplier whenever a customer orders. And the third-party supplier will directly dispatch and deliver the product to the customer without them realizing this entire scenario.
There are plenty of dropshipping Shopify applications which can help you place orders, and track dispatch and delivery.
Shopify reports & analytics lets you track app performance
Tracking your eCommerce store’s performance is one of the most crucial tasks of Shopify development. The reports and analytics let you assess how consumers are responding to your online store. You can also learn about –
- How much time do they spend on your e-store?
- How many visitors are landing daily?
- Is there an improvement?
- What is the source of this traffic?
You can navigate to the ‘Reports’ section on your Shopify dashboard and get a detailed representation of the site traffic, sales, cart analysis, etc. Or, you can also integrate Google analytics to get a better understanding of your online store’s performance.
Staff login option for restricted usage
At times, you need to provide access to staff for performing various operations and managing tasks on your eCommerce portal. But at the same time, you can’t expose sensitive information to them.
For such occasions, Shopify lets you use the staff login feature. It allows you to authorize users to perform tasks, view changes made by each staff on the dashboard, etc. The number of staff logins you can create typically depends upon the plan you choose.
A sea of opportunities lies when it comes to Shopify development. And the above-mentioned ways can help do more with your Shopify eCommerce store. Nevertheless, if you want to create unique experiences for customers, hiring a reputed Shopify development company might be wise.
