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What exactly is YouTube SEO?

YouTube SEO, as the name implies, is the process of optimizing your videos to appear higher in the YouTube search engine. Let’s first get acquainted with the YouTube SERP before learning how to execute YouTube Video SEO Services.

What is the YouTube Algorithm?

Here’s how YouTube’s search algorithm works, according to YouTube Creator Academy:

  • Titles, descriptions, and video content that are well-optimized and relevant.
  • User Engagement – As your videos receive more likes and views, YouTube algorithms consider it a signal to rank them higher in the YouTube SERP.

So, how can I optimize my YouTube videos for search engines? Let us investigate.

Here are some 2022 YouTube SEO techniques and tricks:

1. Keyword Research on YouTube

If you work for an SEO firm, you most likely utilize tools like Google Adwords, Ahrefs, and SEMRush to conduct keyword research for SEO. YouTube Keyword Research, on the other hand, is a little different. There is no particular Keyword Research tool for YouTube.

So, how exactly do I conduct YouTube keyword research?

Keyword Suggestions

First and foremost, open a spreadsheet and make a list of all the Keyword suggestions associated with your movie. For example, if my video is titled “YouTube SEO,” I may include keywords such as “YouTube SEO,” “YouTube keyword research,” “YouTube video SEO,” “SEO for YouTube,” and so on.

  • Google Keyword Planner can also be used for this.
  • Make use of YouTube Suggest.
  • Once you’ve gathered all of your keyword suggestions go to YouTube and start typing. YouTube will offer keywords for the term you are typing.
  • You can receive more relevant keyword ideas by inserting a * before the term.

Targeting these YouTube-suggested keywords is fantastic. Because these are actual keywords and inquiries that people look up. To gain the most interaction, you should rank your videos for these keywords.

Make use of Ahrefs Keyword Explorer.

You may also use Ahrefs’ Keyword Explorer tool to look for comparable keywords. Select “YouTube” as the search engine and enter your query. You can incorporate these keywords into your Keyword Research approach.

Make use of competitor keywords.

Competitor analysis is a significant tactic employed by agencies, particularly those offering ecommerce SEO services. The goal here is to discover which keywords your competitors are pursuing and ranking for. And incorporate these keywords into our Keyword Strategy.

For instance, suppose my video is about “how to drape a saree.” Enter a keyword and view the top results. Open the videos and look at the keywords in the titles, descriptions, and tags.

2.1 Improve YouTube Titles

If you work for an SEO company, you already know how important it is to optimize a page’s title and description in order for it to rank higher. YouTube SEO is no exception.

Conduct thorough keyword research and incorporate all of your primary and secondary keywords in the titles and descriptions of your videos.

Length of Title

The character limit for a YouTube title is 100. However, after 70 characters, dots (…) are displayed. According to studies, the recommended approach is to keep the YouTube title under 70 characters.

  • Use keywords at the beginning of your title.
  • Make sure your most significant keyword is at the beginning of the title. The YouTube algorithm prioritizes terms towards the beginning of the title.
  • Use numbers in your title.
  • It is a well-known fact that video titles with numbers such as “5 Ways to…” or “6 Best Things…” are given higher priority by the YouTube search engine.

2.2 Improve YouTube Descriptions

  • Long descriptions should be written.
  • Most individuals make the mistake of not writing effective descriptions for their YouTube videos. Some people only write a line or two and don’t even mention their essential keywords.
  • The character limit for YouTube Descriptions is 5,000 characters, including spaces. 5000 characters, yes! You don’t want to pass up such a chance.
  • Make sure to include all of your primary and secondary keywords in your Description. The YouTube Algorithm prioritizes the first two to three sentences of your description. As a result, make sure that all of your crucial keywords are included in the first 250 words of your video description.
  • In the description, include connections to your website.
  • One of the most crucial elements that SEO businesses offering YouTube SEO services overlook is including links to their website in descriptions.
  • In descriptions, use #hashtags.
  • Tags may or may not be used to rank your video. However, it will undoubtedly aid your target audience in locating you. This, in turn, will aid in the discovery of your movie and boost user engagement.
  • Use tags that are relevant to your videos, not those that are trendy! Using irrelevant tags will get you in trouble and may result in a penalty. Make use of #hashtags with caution.

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