People never forget how you make them feel, especially salon or studio clients. Delivering a positive customer experience takes effort but produces great repeat business (and even referrals!). Today, clients have many choices, making it easy to pick a competitor over your small business. Providing superb customer service can result in loyal, repeat clients.
No matter which industry you’re in, whether it’s hair and beauty or fitness and wellness, if you’re still relying on manual scheduling methods to book your appointments, you’re not using your resources to the fullest.
If you don’t see the results you’re hoping for, it’s time to try something different. Implementing a booking appointments app to help manage your small business can improve client engagement and help you stand out from the competition.
Offer Seamless Scheduling
Booking appointments manually often requires back-and-forth phone calls, emails, or even Instagram direct messages. Clients also must contact you within your business hours. If you’re busy with another client, they have to wait on hold or call back, which can result in a missed appointment opportunity.
Make their first impression a great one with an app for scheduling appointments. Clients will appreciate the convenience and comfort of online scheduling. Self-scheduling empowers clients to choose according to their preferences—time, date, provider, location. If they cannot make the appointment, they can reschedule or cancel it without the awkward cancellation call—or worse—a no-show.
Provide Personalized Services
Personalization is key to improving client satisfaction and delivering a positive experience at your salon or spa. With digital intake forms and client notes available in your booking appointments app, you can request additional information from your clients at the time of booking.
This helps you get to know your clients better and deliver more personalized service. Knowing your clients’ hair or beauty goals as a salon owner can help build a loyal relationship.
Capture Client Feedback
To continue delivering superior customer service, you need to understand the client’s point of view. No two clients are the same. Different clients require different needs. A booking appointments app makes it easy for you to capture feedback and keep a record of your client’s likes and dislikes to provide better service in the future.
Of all the marketing tools available, word-of-mouth is the most effective. Knowing how your clients feel about the service they receive and whether they would recommend you to friends and family is vital.
A booking appointments app can automatically send emails with survey links to clients to collect feedback. It might also include an option to favorite your business listing, making it easier for a client to find you and increase repeat appointments.
Reporting Tools in Your Booking Appointments App
Your app for scheduling appointments contains loads of data for your business. This data contains valuable information about appointments, payments, services, and more.
Create reports to view data by client, service, product, or providers to give you a secondary feedback loop of your operations and client expectations. Use the reporting tool in your booking appointments app to learn what’s popular and what isn’t, so you can better the customer experience and keep them coming back.
For most service-based small businesses, client retention and referrals are everything.
In today’s tech-savvy era, where understanding your clients is key to your business’s success and growth, you need to focus on that. Choosing the right technology, like an advanced booking appointments app, can increase engagement, boost retention, and deliver exceptional customer service to position you as the best in the industry.
Schedulicity is the leading all-in-one scheduling app to help you manage your small service-based business. From everyday appointments to special classes and workshops, consider your booking process covered. Online hair salon booking has never been easier. With Schedulicity, set your own rules and call the shots. Customize policies, set up waivers before yoga classes, require deposits, and more. Schedulicity provides all the features and tools you need to manage your small business in one convenient scheduling app. So, take your bookings to the next level and check out Schedulicity today.
Improve client satisfaction and retention with a booking appointments app at https://schedulicity.com/