An internet marketing specialist is a professional with a wide range of skills in charge of promoting a website (business or products) online using all the available digital marketing channels.
They need to know a lot about all the fields and tools of internet marketing. The job duties include designing, implementing, and monitoring SEO campaigns; analyzing and optimizing PPC campaigns; supervising content marketing campaigns; using social media networks (for traffic, awareness, and sales); managing the other members of the internet marketing team; coordinating the activities of all digital campaigns; setting goals and analyzing the performance of all digital marketing channels.
The difference between an internet marketing specialist, an SEO specialist, and a PPC specialist is that an internet marketing specialist needs to be an expert in more than one area and know how digital marketing works in general, not just in one place.
1. Learn the basics of Internet marketing
To become an expert in digital marketing, the first step is to learn what it is and how it works.
Watch this video to get an idea of what a digital marketing specialist should do.
Digital marketing is not just one thing but a term for several ways to promote a website or product online.
The most crucial digital marketing channels are website marketing, search engine marketing (which includes SEO and PPC advertising), content marketing, social media marketing, email marketing, affiliate marketing, and video marketing.
As a digital marketing manager, you need to know the purpose of each channel and how to use it.
2. Become an expert in SEO
Once you know what internet marketing is, the next step is to learn SEO and become an SEO expert. To get good at internet marketing you can get help from the cheapest book printing, so you can get to the best at every step in precise time.
SEO is a crucial part of the success of an Internet marketing campaign, which is why it’s essential to learn how to optimize a website for search engines.
Getting better at SEO will also make it easier for you to use other online marketing methods.
Even though it’s more likely that you’ll have SEO experts on your team, as a digital marketing expert, you’ll need to manage them, and the best way to do that is to have worked with SEO before.
3. Master PPC Advertising
Whether you use Google Ads or Facebook, managing PPC campaigns will take up much of your time and money.
As a digital marketing expert, you need to know how to run different kinds of campaigns and how to measure and analyze the results correctly.
Depending on the size of your team and the industry, it’s common for a digital marketing campaign only to run PPC campaigns, so it’s more than essential to learn how to use them. To learn this, put your hand on the bureau book.
4. Learn how to market on social media
It would help if you learned how to market on networks other than Facebook as well as Facebook.
Depending on the website you want to promote, you may need to use other social media networks like Twitter, Pinterest, or LinkedIn. It is vital to have the skills to do this.
5. Run marketing campaigns with content
For all of your online marketing campaigns to work, you need content with the following traits:
- Does what the user wants it to do
- Is interesting to read
- Is best for each platform (SEO, FB, etc.)
- Brings in rankings, leads, and sales
Content can be written, filmed, or spoken and come in many different forms, such as articles, YouTube videos, landing pages, podcasts, etc.
As an expert in digital marketing, you need to plan what kind of content to make, when to make it, and how to measure how well each type of content does.
This is what it means to market with content.
In a well-organized digital marketing team, it won’t be your job to write the content—you’ll have writers for that—but it will be your job to ensure the right content is made for each campaign.
6. Find out how email marketing is done
Email is still one of the most-used ways to sell something. Even though social media networks are becoming more popular, marketers still use email marketing to close a sale, get more leads, and connect with customers.
Most of the time, email marketing is the last step in a sales funnel. The other types of digital marketing (SEO, PPC, Content Marketing, and Social Media Marketing) generate leads for email marketing, and a series of targeted emails sent through email marketing will make the sales (or any other type of conversion).
Most teams don’t have a role for an email marketing specialist, so the digital marketing manager is directly in charge of running email marketing campaigns.
7. Build Team Management Skills
You need to know how to run a team well if you want to work in internet marketing
Because part of your job will be to lead and manage a team of other specialists who work together on digital marketing.
In large digital marketing agencies, the digital marketing manager is the team manager (or team leader, if you prefer). In addition to technical knowledge, they need to know how to lead a group of people.
This means that you should know how to use tools for project management, set goals and targets, train your team, and do all the other things a manager should do.
For small teams or digital marketing experts who work as freelancers, you may not have to manage people, but you still need to know how to make project plans, set milestones, and track the progress of a project.
8. Learn how to use tools for analyzing data and making reports
A digital marketing professional’s daily tasks include monitoring and improving digital marketing campaigns, analyzing data, and producing reports.
A digital marketing manager needs to know how to use several digital marketing tools, directly reporting to the marketing department or the client.
The must-know tools are Google Analytics, Google Data Studio, Google Search Console, Facebook Ads Reporting, and SEMRUSH or a similar device (Ahrefs, Moz, HubSpot, etc.)
9. Get a certificate in digital marketing
A comprehensive digital marketing course is one of the fastest and most effective ways to become an expert in digital marketing.
You will learn everything you need about digital marketing in a course. You won’t have to read separate books or look for other resources.
Getting a certification in digital marketing from a reputable company is a great way to show you know what you’re doing.
Getting certified doesn’t mean you’re an excellent digital marketer, but it shows you know what you need to know to do the job.
Of course, if you want to work for a big company or agency, you must have a lot of work experience and ways to show what you know (success stories and case studies).
10. Keep up with the latest trends in digital marketing.
Google changes its search results and algorithms thousands of times a year, Facebook is constantly adding and changing features, Google Ads are moving toward AI, etc., etc.
Changes in the digital marketing industry happen all the time (I would say every day), and many of them exist.
Digital marketing experts are always learning new things, which is one of the things that make their jobs so exciting and challenging. There are always new things to know, so you never get bored.
If you can’t accept this, becoming an expert in digital marketing might not be your best choice.
If, on the other hand, you like working in a fast-paced environment, you should use the resources below to stay up to date on all the latest trends.
You can start a successful online business or move up to a senior marketing position if you put in the time to improve your skills.