Gone are the days of putting a product in an unbranded box and shipping it to a customer. It’s a fact that first impressions matter and this point is significant. Custom packaging is a highly cost-effective way to impress your customers and have a long-term impact on your brand, resulting in word-of-mouth, social, brand loyalty, and increased revenue like custom rigid boxes. More interestingly, you do not get a second chance to develop your reputation as a brand when you lose it.
What is custom packaging?
Custom packaging is unique packaging made from scratch to meet the specific needs of a business, rather than using standard boxes or off-the-shelf packaging that the product fits. Custom packaging involves changing the shape, size, style, color, material, finish, and other packaging specifications.
That’s the definition of custom, but that alone doesn’t explain why so many companies rely on custom packaging when it comes to retail packaging.
Custom packaging is more than just using printed cardboard or other materials for a product. To express your brand, we consider it an opportunity to convert prospects into loyal customers. It’s an opportunity to engage and inspire people while helping them understand your company’s mission, values, and products.
Six benefits branded packaging can offer a growing business.
Customized packaging is the first impression.
Imagine you just bought your first product from a new company. When the packaging arrived, it was unlike anything you’ve seen before. The reason is that your packaging firm has developed a custom box on which the company logo is beautifully printed. It simply means you can attract your customers more aggressively. The packaging also doesn’t look like cardboard and looks soft, elegant, and subtle.
It is the first impression a brand wants to create, and it can be achieved if you have complete control over the packaging elements.
Us custom packaging a marketing and branding tool.
Whether luxurious, natural, mysterious, or cheerful, custom packaging can express a wide range of images.
The right combination of colors and materials, placement of different elements, and printing methods ensure that each piece looks harmonious. Like a puzzle, unpacking and content is a treat.
Your brand has a story to tell. It is essential to establish your brand as beneficial and friendly for your customers and those who want to connect.
Custom packaging boxes tell your brand personality. Therefore, many experts consider it a permanent part of branding.
A custom box improves your experience as a brand.
We all loving YouTube and Facebook videos that help us improve ourselves as a brand. If you also watch them, you already know that packaging boxes with logo can improve user experience a lot.
It’s not just about users unpacking in front of their fans, friends, and family. And it is also a social experience. Especially in e-commerce, the packaging is often the only physical object that customers contact during the purchase process.
It’s also often the first time someone familiar with the brand introduces it to a newcomer, and it was also their first experience with it. This social element lays the foundation that people who see unboxing videos and want to experience something unique should consider buying a product.
The packaging conveys this excitement, this feeling of excitement. The packaging design and printing team understands this and works with you to ensure consumers enjoy this experience repeatedly.
Customized packaging makes the product stand out.
For some companies, the custom box is as much a part of the company as the company logo and name, and it is unthinkable not to think about it.
Everyone has probably seen the little blue box in Tiffany’s unique color at least once, and people around you can tell it’s a Tiffany box at a glance. There’s no denying that the packaging is creative, and it’s not hard to imagine that the box and its colors are so iconic that its packaging design has almost become a piece of jewelry. Yes, you can buy ‘Tiffany Blue’ box necklaces.
The custom packaging with the logo impresses.
Tail-made packaging designs stand out in a world of standardized, boring boxes. Whether it’s colorful UV printing or eye-catching special embossing, a variety of innovative packaging sets it apart from “look-alike” products on store shelves.
Personalized packaging is a valuable investment for SMEs.
Of course, personalized boxes with logos are more expensive than regular packaging, but that’s not limited to big global companies.
SMEs can also benefit from personalized packaging. After all, custom box manufacturers may cost less than you might think. Custom packaging, including stylish printing options, unique packaging textures, and shapes and designs, provides protection and makes an impression.
Is custom packaging suitable for you?
Custom branded packaging and boxes have many benefits for placing your product on a pedestal. However, there is another number of custom packaging prints you want and the cost of designing different plates (used in the printing process).