What is WhatsApp Marketing?
WhatsApp marketing is a sort of one-to-one marketing in which businesses use WhatsApp Messenger as one of the touchpoints or channels in a marketing campaign, or use the WhatsApp Business API to operate the entire campaign on WhatsApp.
With the high number of consumers who use WhatsApp for personal communication on a daily basis, the willingness of consumers to allow brands to communicate on these 1-to-1 messaging platforms, and the capabilities that messaging apps like WhatsApp are launching to facilitate business communication, it has become one of the fastest avenues of marketing in recent history.
Because the WhatsApp Message Template, which is utilized by most firms for marketing on WhatsApp, is only available with the WhatsApp Business API, we’ve referenced the WhatsApp Business API rather than the WhatsApp Business app.
What Are the Benefits of Using WhatsApp for Marketing?
Messaging apps have expanded in popularity faster than any other social networking platform. WhatsApp is the most popular messaging app of all time, with over 2 billion active users.
It allows you to have more engaging and one-on-one real-time conversations with your customers, in addition to being incredibly popular. Furthermore, WhatsApp marketing is a relatively untouched field that can provide an advantage to early adopters.
WhatsApp has taken a more careful approach than Facebook and Google. Instead of showing advertisements, WhatsApp lets you utilize Message Templates to promote your marketing campaign and encourage customers to take action. Users can only give access to brands or firms with whom they have already dealt, assuring confidence in these interactions and a higher possibility of engagement and conversion.
It also allows you to use the WhatsApp Business API’s WhatsApp Buttons to add different call-to-actions to your messages.
How can you create a successful WhatsApp marketing strategy?
A well-thought-out marketing plan underpins effective marketing. It allows you to precisely outline your objectives, outcomes, and timeline for achieving them. Here’s a checklist to use when developing a WhatsApp marketing Malaysia strategy for your company.
1. Define your objectives.
Use the method outlined below to define your WhatsApp marketing objectives.
- Examine your current marketing funnel.
- Identify your marketing’s gaps and weak places.
- Use WhatsApp to address the issues.
Example: Your ad conversion rates are low because many product inquiries that come after seeing the advertising go unanswered. As a solution, you can run ads that open a WhatsApp chat where consumers can ask questions or make purchases through your WhatsApp store or website.
2. Create a buyer’s identity.
A buyer’s persona is a fictionalized version of your target market. It’s crucial because knowing who you’re marketing to makes creating successful, tailored content that speaks to your prospective buyer’s goals and concerns much easier.
Pro tip: You can use the data of customers who have purchased from you to create a buyer’s profile. You may do this with your Ads data, contact lists, or even ordered things.
3. Download the WhatsApp Business API.
Both Apple and Android users can download the WhatsApp Business app. It’s free to use, but there are some restrictions. Even small businesses face a huge obstacle because the WhatsApp Business app limits the number of agents to only one. It has basic features like away messages and rapid answers, but it lacks chatbots, message templates, and integration with other apps, all of which are essential for getting the most out of WhatsApp.
As a result, businesses of all sizes are encouraged to use the WhatsApp Business API rather than the WhatsApp Business app. In addition, as their businesses grow, many firms who previously used the WhatsApp Business app have switched to the WhatsApp Business API.
4. Create a contact lists
You’ll need a contact list if you’re planning to use WhatsApp as a marketing tool. The key to a successful campaign is a highly relevant contact list. Before receiving the message, WhatsApp requires customers to confirm that they want to receive updates on WhatsApp. As a result, you’ll need to compile a list of people who have expressed an interest in your goods and services. This will result in a highly targeted contact list that you may utilize for various initiatives.
5. Define message and content
WhatsApp has a phenomenal open rate of 99 percent, but if you send irrelevant or terrible material, you’ll be wasting your time utilizing WhatsApp as a marketing tool. The actions consumers do after seeing your message are just as crucial as open rates in determining the effectiveness of your campaign.
Also, keep the following in mind to ensure that they open your messages and respond:
- Keep your messages succinct and to-the-point.
- Multimedia materials, such as films, animations, or photos, can help to reinforce your messages.
- Emojis should be used whenever possible.
- Don’t send unsolicited emails to your consumers. B2B organizations typically send updates three to seven times each week using WhatsApp or Facebook Messenger.
6. Get input from customers and make changes based on it.
When a well-thought-out marketing approach is combined with a feedback mechanism, it can work wonders. Having a feedback mechanism in place aids you in the following ways:
- Appreciate your work.
- Determine which clients are unhappy and attempt to improve their experience.
- Assists you in determining client satisfaction.
- It tells you where you need to improve and where things are going well for them.
Brands employ WhatsApp message templates to solicit feedback from customers and then use that information to make critical business choices. Here’s how Apollo Clinics takes advantage of it to get feedback.
Wrap-Up
WhatsApp’s adaptability and the new normal are simple, but not constrained. When it comes down to it, marketing in the “new normal” boils down to a few time-sensitive elements: crisis communications, empathy-based approaches, humanizing your brand, and cost-effective techniques.
During the COVID-19 epidemic, WhatsApp usage increased by 40% over the world. Yet this isn’t a novel discovery; it’s a case-by-case reinforcement of WhatsApp as a simple-to-use but feature-rich platform that’s cost-effective, personalized, and a fantastic channel for one-on-one conversation.
Keep in mind that WhatsApp should not be used as a primary marketing tool, similar to a CRM or email marketing software. Instead, it should be a conduit for amplifying your marketing efforts and making it simple for individuals to connect with your business after taking action as a result of your marketing campaign.
This article is posted on Is Posting.
