how do you use long-tail keyword for a digital marketing strategy?
Long-Tail Keyword Strategy Why & How to Target Intent for SEO
How Do Long-Tail Keywords Work?
Long-tail keywords are highly focused search terms that directly meet the purpose of the searcher.
These keywords often have good conversion rates, low search traffic, and little competition.
We refer to these keywords as long-tail because they would be on the “long tail” if their search volumes were plotted.
end of the search demand curve, meaning that only a small number of individuals search for these phrases each month.
Long-tail keywords are frequently simpler to rank for despite the low search volume.
and yield greater conversion rates compared to seed keywords.
This is due to long-tail keywords’ intent-driven nature, which communicates a distinct client demand that you can meet.
When you comprehend search intent, you can produce content that directly responds to inquiries and encourages conversions.
An individual who searches for [Nike Air Max 270] for instance clearly has the intention to buy.
A search for [shoes or trainers] is far less obvious in comparison.
The user may want additional details about the products or services available,
browsing for various brands or simply looking because you’re interested.
Keep in mind that it doesn’t really matter how long these keywords are.
Considering how detailed they are, long-tail keywords often have at least three words.
The term “long-tail keyword” also refers to precise, low-volume searches that are only one or two words long (such as many brand names).
Why Long-Tail Keywords Matter for SEO
Go ahead and participate in a social experiment by logging into your Google Search Console account right now and browsing the search phrases.
How do you perceive? I’ll guess that most of the search terms for which you rank are long-tail.
91.8% of all search queries, as determined by Backlinko’s research of 306 million keywords, are long-tail keywords.
Now consider what you could do if each of those highly-targeted searches sent fresh leads straight to your assets with the highest conversion rates.
The use of these focused keywords has three main advantages.
The search volume for long-tail keywords is minimal because they are specialised to your industry and market.
The benefit of this is that ranking well for your desired long-tail keywords doesn’t require nearly as much work.
If your targeted terms are exact enough, some straightforward link building and on-page SEO should propel your landing pages into a position of prominence.
Higher Conversion Rates
You can learn about search intent by doing a little long-tail keyword detective work.
With search intent, you can spot inquiries that point to a buyer’s intent.
(for instance, [purchase Canada 150 collector’s coins]) and a desire for further information (e.g. [how to target long-tail keywords]).
With the help of this information, you can attract highly qualified prospects to your sales funnel.
and support your efforts in content marketing.
3.Optimizing semantic, conversational, and voice search is easier.
The process of optimising for semantic search must
Today, 55% of millennials use voice search on a daily basis.
These individuals search for terms using long-tail keyword phrases like “questions”
([Where in the neighbourhood can I get the greatest sushi?]) and issues explicit directives